Material Choice
The right material for the product.
Across the collection, different styles may use materials such as Tritan™ or stainless steel, depending on the product design and intended use.
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Our Story
Built from real life. Made for real families.
Hi, I’m Jennifer Rhinehart — a 15-year U.S. Navy veteran, nurse, MBA graduate and entrepreneur. Cocosmile grew from the lessons of service, caregiving, entrepreneurship and the wonderfully busy reality of raising a big family.
Jennifer Rhinehart
Cocosmile Cups
15 Years
U.S. Navy Service
Family-Built
Inspired by Real Parenting
Since 2022
Growing With Purpose
Featured on KUSI
Sharing Our Story With Families
2022
Where It Began
It started with creativity, family and a simple idea.
In December 2022, my sister and I teamed up to turn her love for crafting into something bigger. With guidance from my brother-in-law, who brought more than 20 years of business experience, Cocosmile Cups began taking shape.
We wanted more than another ordinary water bottle. We wanted practical everyday function to meet color, personality and fun — giving kids something they could genuinely enjoy carrying.
Built Around Real Life
Parenting gave us the product brief.
Nine kids. Two sets of twins. Countless school mornings, road trips, activities and everyday routines.
Busy family life isn’t something we design for from a distance — we live it. Those everyday experiences influence how we think about products that need to work for parents while still feeling colorful, personal and engaging for kids.
Designed from experience
Real routines continue to shape how we think.
As Seen on KUSI News
A family idea, featured on KUSI.
Jennifer introduced Cocosmile Cups on KUSI News and shared the family story behind our kids’ water bottles.
More Than a Product
The feature gave us an opportunity to share why Cocosmile exists, how real family life helped shape the idea and what continues to inspire us.
Personality Matters
Everyday essentials can feel like theirs.
Kids bring personality into everything they do. Color, playful design and customizable details give them more ways to turn an everyday water bottle into something that feels personal.
For us, function matters — but so does creating something kids are genuinely excited to carry.
Self-Expression
Color, characters and customizable details.
Everyday Joy
Making hydration feel more engaging.
How We Think About Our Products
Thoughtful choices. Clear communication.
Different products have different needs. We think about materials, everyday performance and usability based on how each product is intended to fit into family life.
Everyday Performance
Designed around real routines.
Durability, ease of use and the realities of school days, travel and family activities influence how we think about our products.
Transparency
Say what we can support.
When we communicate sourcing or country-of-origin information, our goal is to use claims we can actually substantiate.
Our approach: clear, verifiable product information matters more than impressive-sounding claims.
Our Purpose
Designed with a reason. Built around real family life.
Cocosmile exists to make everyday hydration more enjoyable for kids while creating products parents can feel good about bringing into everyday routines.
Make hydration something kids enjoy.
To create thoughtful, high-quality hydration products that make drinking water more enjoyable while giving kids more ways to express their personality.
Become a brand families love and trust.
To grow into a loved kids’ hydration brand known for creativity, dependable quality, playful design and products shaped around everyday family life.
Our Core Values
Five values. One simple standard.
These principles guide the products we develop, the decisions we make and the experience we want families to have with Cocosmile.
01
Health & Safety
Thoughtful material choices and practical usability decisions designed around everyday family use.
02
Self-Expression
Color, playful characters and customizable details give kids more ways to make everyday essentials feel like their own.
03
Responsibility
Reusable drinkware can support more thoughtful routines and help reduce reliance on disposable options.
04
Joy
Playful design can make an ordinary hydration routine feel more engaging and enjoyable for kids.
05
Quality
School mornings, road trips, practices and everyday adventures shape how we think about durability, performance and usability.
The Cocosmile Story
Our story is still being written. With families at the heart of it.
Every school day, road trip, practice and family adventure gives us another reason to keep listening, learning and improving what we create.